In his book 'Made you look' Stefan Sagmeister asks if it is possible to be 'touched' by design.
He writes, "I've seen movies that moved me, read books that changed my outlook on life and listened to numerous pieces of music that changed my mood. Somehow I never seem to be touched in quite the same way by graphic design".

In a world full of mass communication I believe it is possible to use graphic design for more than "tongue in cheek, pretty fluff". With so much automated graphic design avaliable to all, it is time for design to move in a new direction. More on this subject
Projects aimed to 'touch your heart'