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Design for Business
Lifestyle / Surf
Music
Environment
Design for Business
Lifestyle / Surf
Music
Environment
Advertisement
A project deisgned to question how advertising effects our reality.
The word 'Advertisement' was placed in public places for one week. Each location was secretly filmed in order to capture peoples' images as adverts without them being able to pose for the camera.
The film stills were then made back into adverts (in this case glossy postcards) and placed back into each context the following week.
By making 'normal' people into adverts you suddenly realise that adverts quietly manipulate how we feel about ourselves, we compare ourselves to people in adverts and we never match up.
A project deisgned to question how advertising effects our reality.
The word 'Advertisement' was placed in public places for one week. Each location was secretly filmed in order to capture peoples' images as adverts without them being able to pose for the camera.
The film stills were then made back into adverts (in this case glossy postcards) and placed back into each context the following week.
By making 'normal' people into adverts you suddenly realise that adverts quietly manipulate how we feel about ourselves, we compare ourselves to people in adverts and we never match up.
