compared to them.


If 'normal' people were adverts, would
we be quite so affected by their images?

Random images of people were captured with a hidden camera ensuring each subject was unaware of the camera and prevent them becoming self consious. The images were then put up and handed out as adverts within the same space.

By making 'normal' people into adverts you start to realise that adverts quietly manipulate how we feel about ourselves, we compare ourselves to the adverts and we never quite match up.