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If 'normal' people were adverts, would we be quite so affected by their image?
Random images of people were captured with a hidden camera ensuring each subject was unaware of the camera and prevent them becoming self-consious. The 'adverts were then put up and handed out within the same space.
By making 'normal' people into adverts you start to realise how adverts quietly manipulate how we feel about ourselves, we compare ourselves to the adverts and we never quite match up.
Random images of people were captured with a hidden camera ensuring each subject was unaware of the camera and prevent them becoming self-consious. The 'adverts were then put up and handed out within the same space.
By making 'normal' people into adverts you start to realise how adverts quietly manipulate how we feel about ourselves, we compare ourselves to the adverts and we never quite match up.